Impact & Transparency

A commitment is only as good as its record.

10% of proceeds will support Rett syndrome research and awareness initiatives. This page explains how that will work and what we will publish, so the commitment can be checked rather than taken on trust.

Where we are today

Before launch, plainly.

RianaVira has not launched. We have not made any contributions yet, and we will not suggest otherwise.

  • The commitment10% of proceeds
  • Definition of proceedsBeing finalised before launch
  • Research and awareness partnersNot yet selected
  • Contributions to dateNone yet (pre-launch)

How it works

Built into the economics.

  1. Commerce.

    The share is defined in advance and applied as the business trades, not decided case by case.

  2. Awareness.

    Our audience becomes a way for more people to hear the name Rett syndrome and find credible information.

  3. Research.

    Funds are directed toward credible Rett syndrome research and related initiatives.

What we will publish

Numbers, not adjectives.

Once RianaVira is trading, we intend to report regularly on:

  1. I

    The definition

    Exactly how “proceeds” is calculated, in plain language.

  2. II

    The amount

    What has been set aside for the period, and what has been paid out.

  3. III

    Where it went

    The organisations and initiatives supported, and why they were chosen.

  4. IV

    Awareness work

    What we did to help more people learn about Rett syndrome.

Our principles

How we will choose.

  • CredibilityEstablished research and patient organisations
  • EvidenceWork grounded in science, never in hype
  • AccountabilityEvery claim backed by a record
  • RestraintWe will not use the cause to sell

Questions about our commitment: [email protected]